The importance of Private Label for your business.
Private label products are those manufactured by one company for sale under another company’s brand. Private-label goods are available in a wide range of industries. Private label is the logo or pattern on products manufactured by a contract or third-party manufacturer and sold under a retailer’s brand, it represents the seller and helps build customer loyalty.
How are you planning to compete from the existing sellers when you are selling same items? The answer is obviously, source the quality products with branding of your own and control the supply chain costs at the same time.
To help you to understand the labeling category and costs in China, here I conclude 8 labeling solutions. Hope it helpful for your business.
Solution 1: Thermal Transfer Printing
Thermal transfer is an emerging printing process that has been introduced abroad for more than 10 years. The printing method of the process is divided into two parts: transfer film printing and transfer processing. The transfer film printing adopts dot printing (resolution up to 300 dpi), and the pattern is pre-printed on the surface of the film. The printed pattern is rich in layers, colorful, and ever-changing. The color difference is small, the reproducibility is good, the effect of the design pattern can be achieved, and it is suitable for mass production.
The transfer processing transfers the delicate pattern on the transfer film to the surface of the product through one-time processing (heating and pressing) of the heat transfer machine. After the molding, the ink layer is integrated with the surface of the product, which is realistic and beautiful, greatly improving the grade of the product. It’s applicable to ABS, PE, PP, EVA, leather, stainless steel, wood and glass etc.
If you have pattern with gradient color, thermal transfer printing would be your best choice. The cost is around $100 for creating the printing plate, and $0.05 printing fee for the 7x7cm size gradient color logo, just take it for reference.
Solution 2: Silk-screen printing
Screen printing is a printing technique where a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. This causes the ink to wet the substrate and be pulled out of the mesh apertures as the screen springs back after the blade has passed. One color is printed at a time, so several screens can be used to produce a multicolored image or design.
Screen printing is the most common and widely used method for adding a private label on both product body and packaging. Most Chinese factories can offer screen printing service. The costs is not high, normally small factories can offer this service with less than 100USD, which is for printing plate fee and if you order big quantity, they can even do that for you free of charge.
Solution 3: Machine Embroidery
The machine embroidery products have the characteristics of strong practicability, variety of colors, variety of needles, novel patterns and rich colors. In addition, the machine embroidery production speed is fast, the automatic embroidery machine can embroider 110 needles per minute, so the cost is lower and the price is cheaper. There are two categories of daily necessities and art materials products, mainly for daily necessities, including garment, pillowcases, tablecloths, bed sheets, bedspreads, curtains, sofa covers, embroidered garments, cushions, headscarves, shawls, ties, handkerchiefs, bookmarks, sewing machine sets, TV sets.
Normally there are two types of Embroidery, the first type is to embroider the logo directly on product. This type is not suitable for small and complex logos. This kind of embroider price roughly 0.25USD with 4*4cm size. The second type is to make a patch and sew it directly on product. There is MOQ for this, at least 100USD, with unit price less than 0.2USD.
Solution 4: Laser Printing
Laser printing, or laser engraving can offer a good quality appearance for your products. There are lots of products you can see in the market that with laser printing logo. And shoppers are likely to have products with good design or words printed on products which is good for boosting your sales.
The good thing for Laser printing is that almost there is no MOQ restrictions because there is no need to make a plate molding. Usually it takes less than a Dollar for each unit and more less than 0.2USD per unit if for mass order, depending on the quantity and size.
Solution 5: Woven Label
The weaving plaque is woven on clothes and trousers, and contains cloth, letters, and logos. Garment factories, garment factories, home textile factories used in the production, manufacture, processing or sale of clothing, home textiles, used to distinguish the source of clothing, home textiles, by text, graphics, letters, numbers, three-dimensional signs, color combinations. The woven woven fabric is woven on the looms, by fixing the warp yarns, using weft yarns to express words, figures, letters, numbers, three-dimensional signs, color combinations, etc., with high-end, firm, clear lines, soft hand feeling, etc.
The price is always related to the size and quantity. For example, the MOQ is normally at least 1000pcs with 0.15USD each unit for a 3*4CM label.
Solution 6: Sticker Label
Sticker label is the simplest, cheapest and widely used for labeling. It’s quite easy to find sticker vendors who can help you print different shapes and sizes of stickers. Usually the MOQ is just $50 to $80 for one design. You’re able to get 2,000 pieces. There is MOQ restriction for this label, if you are just planning to order 200pcs, they are not willing to do that for you unless you pay the price difference, never mind, you can keep the rest for future use.
Solution 7: Hang Tag
From the texture point of view, the production materials of the tag are mostly paper, plastic and metal. In addition, a new type of tag made of holographic anti-counterfeiting material has appeared. From its styling, it is more diverse: long strips, folded, round, triangular, pocketed and other special shapes. Hang tag is also one of the most economical ways to private label. It’s usually applied to categories like apparels, toys, tools, fashion jewelries, etc.
Solution 8: Paper Cardboard
If you don’t want to spend $0.2 or $0.3 to make a box for your goods, and you don’t want to make sticker. In this scenario, you may consider to use paper cardboard. Print your private label and all other information on a cardboard and pack your goods with it.
Paper cardboard is the best option for low cost items like socks. It’s about $0.35 to buy a pair of sock from China, and the paper cardboard is around $0.03/pc for quantity over 1000pcs. Typically retailers prefer using paper cardboard for tool or kitchen products category because it enables customers to check the product easily because the products expose outside and you can easily check the products.
Hope you have a basic ideas of the labeling solutions. If you have labeling procurement requirement or questions, feel free to contact with us. We, DavySourcing.com offer solutions for your business.